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  • Sony Alpha 7R Skydiving Trailer

    Sony showcases its new Alpha 7R while skydiving.
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    Last year Sony unveiled its new Alpha 7 and Alpha 7R cameras, and recently they have started an impressive promotional campaign using skydivers. In their latest commercial they use a team of skydivers 15,000 feet in the air, and shot in slow motion in only nine takes. “This is not your average TV commercial shoot,” said Jeff Gaunt, the commercial’s director. “What we’re trying to achieve here is a feeling that the actors are weightless.”

    Price Tag: $1,700 – $2,300

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