Set foot on the moon and lose your sense of time and space. The Arceau L’heure de la lune watch offers a unique vision of Earth’s satellite.

Diving into new horizons with Friend of the Maison, Benedict Cumberbatch.

Highlighting its expertise in chiming watches, the Manufacture Jaeger-LeCoultre reinterprets its Master Grande Tradition with a magnificent new design.

Famed French fashion house, Balmain takes a step into footwear with its new double-soled BBOLD sneaker collection.

Italian fashion house, Dolce & Gabbana presents the new #DGEyewear Campaign with David Gandy. Dedicated to #DGMen #DolceGabbana.

Famed fashion house, Saint Laurent, introduces a more traditional shoe compared to its follow fashion brands.

The B23 high-top sneakers with “newspaper” print are a stylish interpretation of a classic sneaker shape, designed in collaboration with Daniel Arsham.

Recently at Pitti Uomo in Florence, we presented our new  Menswear Collection Fall Winter 2020 – 2021, now in three ranges: Informal Luxury, Casual and Pilota Ufficiale.

In 1860, Tag Heuer, known as Heuer at the time, was founded by Edouard Heuer in Saint-Imier, Switzerland. Over the past 160 years, much has changed but the brand’s commitment to innovating and developing cutting-edge watchmaking creations has remained constant.