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Rolex “The Rolex Way – Datejust” Short Film

Our friends at Rolex recently released a short film entitled “The Rolex Way – Datejust” in which they showcase the timepiece of the same name. The
Datejust is the ultimate Rolex classic. Originally introduced in 1945, it was the
world’s first self-winding wristwatch chronometer to display the date in
a window on the dial, and the first Rolex equipped with the distinctive
Cyclops lens over the date for easy reading. Highly versatile and
perfect in any situation, the Datejust is a timeless archetype of style,
precision and reliability. The Rolex Way.


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