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  • Rolex “The Rolex Way – Datejust” Short Film

    Our friends at Rolex recently released a short film entitled “The Rolex Way – Datejust” in which they showcase the timepiece of the same name. The
    Datejust is the ultimate Rolex classic. Originally introduced in 1945, it was the
    world’s first self-winding wristwatch chronometer to display the date in
    a window on the dial, and the first Rolex equipped with the distinctive
    Cyclops lens over the date for easy reading. Highly versatile and
    perfect in any situation, the Datejust is a timeless archetype of style,
    precision and reliability. The Rolex Way.


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