Q by Aston Martin: making the impossible, possible

Our friends at Aston Martin recently arrived at the 84th Geneva International Motor Show with their most compelling bespoke sports car creations to date, courtesy of its increasingly popular tailor-made personalization service: Q by Aston Martin. The great British sports car brand is showcasing the capabilities of its bespoke service in Switzerland, as more and more of its customers around the world are turning to the facility to make their Aston Martin a truly unique creation. The luxury marque is also using the event to illustrate how customers could in future visualize their Q by Aston Martin creations, courtesy of a Q Lounge concept that will be the blueprint for similar bespoke specification rooms in selected Aston Martin dealerships around the world.

At Geneva, the lounge will feature a special display of unique paints, leathers and veneers, along with wall-mounted images of Q by Aston Martin cars, films and display cases. The concept of Q by Aston Martin is as simple as it is ambitious: customers engaging with the service are encouraged to challenge the team to make their automotive dreams reality. From the simplest colour or trim amendment to wildly ambitious one-off car commissions such as last year’s CC100 Speedster Concept – which began life as a pure concept but, thanks to the Q by Aston Martin team, ended the year as a brace of tailor-made cars for Aston Martin enthusiasts – the personalisation service is inspiring its customers to let their imaginations soar.

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