Jaeger-LeCoultre “SIHH 2016″ Short Film

To celebrate the anniversary 85th year of their iconic timpiece, our friends at Jaeger-LeCoultre have revisited the classic model with two new lines, for gentlemen. Jaeger-LeCoultre loves to nurture the imagination and infuse expertise with boldness. The Reverso watch embodies this quest for the unexpected. A natural, intuitive touch swivels the case to disclose unsuspected treasures. On this iconic model, the back is the front. As such, it serves as the ideal place for personalization by showcasing Rare Crafts (Métiers Rares®) such as engraving, gem-setting, or enameling, in order to meet the whole spectrum of desires, from the simplest to the most sophisticated. 

On the Reverso Duetto and Duo models, the second dial becomes a territory that expresses the horological expertise of the Maison and its unbridled creativity. Since 1931, the year the Reverso watch was created, its emotional impact has remained as powerful as ever. This undisputed style icon elicits the same wonderment decade after decade. The strength of its pure, almost discreet lines makes the Reverso timepiece the epitome of elegance.