Jaeger-LeCoultre “Reverso, The Birth of An Icon.” Short Film

For 85 years,our friends at Jaeger-LeCoultre havehave help write history with their Reverso. In 1931 an idea was about to become an icon. An icon that ticked along all of the great changes of our time and that endured, along your side to remain always in the mood of time. Because that’s what makes a legend. Being with you at every moment of your life, every second.