James Bond faces his latest mission wearing the Seamaster Diver 300M 007 Edition. Along with style and reliability, the watch has also been equipped with some secret features from Q. Consider it ready for action!

Far from the light, immersed in sub-zero temps, and outside the comfort zone. Freediver Arthur Guerin Boeri set a world record for the longest under-ice swim in a single breath with nothing but his #TAGHeuerAquaracer at his side.

Luna Rossa Ocean celebrates humanity augmented by technology, featuring Jake Gyllenhaal in the advertising campaign film directed by Johan Renck. The campaign illustrates the conviction that with technology as an extension of ourselves, we can push beyond our limits, imagine

Set foot on the moon and lose your sense of time and space. The Arceau L’heure de la lune watch offers a unique vision of Earth’s satellite.

Diving into new horizons with Friend of the Maison, Benedict Cumberbatch.

Highlighting its expertise in chiming watches, the Manufacture Jaeger-LeCoultre reinterprets its Master Grande Tradition with a magnificent new design.

Famed French fashion house, Balmain takes a step into footwear with its new double-soled BBOLD sneaker collection.

Italian fashion house, Dolce & Gabbana presents the new #DGEyewear Campaign with David Gandy. Dedicated to #DGMen #DolceGabbana.

Famed fashion house, Saint Laurent, introduces a more traditional shoe compared to its follow fashion brands.

The B23 high-top sneakers with “newspaper” print are a stylish interpretation of a classic sneaker shape, designed in collaboration with Daniel Arsham.

Recently at Pitti Uomo in Florence, we presented our new  Menswear Collection Fall Winter 2020 – 2021, now in three ranges: Informal Luxury, Casual and Pilota Ufficiale.