Baxter of California: Past, Present,& Future

A pioneer of men’s grooming, Baxter of California presents a short film on the history of the brand and its founder, Baxter Finley who started the company in 1965. Originally from New York, Finely, quickly realizes the effects of the warmer Los Angeles weather on his skin. He went on to launched the brand with “Super Shape”, a facial moisturizer ,and becomes the first brand to market male grooming products. This is still one of their best sellers to this day.

[youtube https://www.youtube.com/watch?v=-BOQHZllrwI?rel=0&vq=hd720]