Rolex’ “The Rolex Way – The Day-Date 40″ Short Film

Recently our friends at Rolex released a short film entitled “The Rolex Way – The Day-Date 40″ in which they show case The Day-Date 40.  The new generation of Rolex’ most prestigious model. It features a redesigned 40 mm case and a new mechanical movement, calibre 3255, integrating 14 patents for superlative performance. Only available in 950 platinum or 18 ct gold, the Day-Date 40 stands more than ever as an international symbol of achievement and success.